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Mass Communication Theory An Introduction, by Denis McQuail
Download PDF Mass Communication Theory An Introduction, by Denis McQuail
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The fully revised edition of this successful textbook has been comprehensively rewritten to take account of recent theory and research and to improve the accessibility of the text. The book provides a nontechnical introduction to the range of approaches to understanding mass communication. It offers an integrated treatment of the major components of mass communication - the sender, the message and the audience - and encompasses the various forms of mass communication in contemporary societies including television, radio, newspapers, film, music and new communication technologies. Throughout, Denis McQuail shows how theories of mass communication relate to the understanding of society as a whole.
- Sales Rank: #4541492 in Books
- Brand: Brand: SAGE Publications Ltd
- Published on: 1994-04-14
- Original language: English
- Number of items: 1
- Dimensions: 9.50" h x 6.50" w x 1.00" l,
- Binding: Paperback
- 448 pages
- Used Book in Good Condition
About the Author
Denis McQuail is emeritus professor of communication at the University of Amsterdam and visiting professor in the Department of Politics, University of Southampton. His books include Audience Analysis (1997) and McQuail's Mass Communication Theory (5th ed. 2005), a comprehensive introduction to the field that takes full account of new technologies and globalization issues. His most recent edited collection is Communication Theory and Research (2006), which presents outstanding studies in communications research published during the last decade. The selections are drawn from the European Journal of Communication, a leading international journal, founded by McQuail, Peter Golding and Els De Bens.
Most helpful customer reviews
0 of 0 people found the following review helpful.
This book is one of the essential references for any ...
By Saffeen N, Arif
This book is one of the essential references for any one interested in accumulating knowledge in this field of mass communication. It is rich in information and details, showing theoretical plus practical aspects of the mass communication theory.
3 of 5 people found the following review helpful.
A fine introduction to mass communication theory
By Richard Dillman
As a professor of communication, I use this book as a text in my introductory course. While it lacks a little bit in giving details of individual theories, its broad coverage of the field is excellent. This is a good book for someone who wants to know what "mass communication" is all about, but you will need to read additional books or articles to get a full understanding of particular theories.
1 of 2 people found the following review helpful.
A great book to understand Communication studies
By A Customer
An extense and complete review of over more than 60 years of Communication Studies is the result of an incredible job by Proffesor Denis McQuail, from the University of Amsterdam. Altough is not a chronological display of theories, is very easy to read. This third edition includes some of the more recent examples from the Cultural Studies, and that addition is thankful for everybody interested in the field this days. JUL.
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